![]() ![]() PlayOn is the world’s-first, full-featured Streaming Video Recorder. Connect with us on Twitter, Facebook, LinkedIn & Instagram. Agencies and brands use MediaRadar to create the best media mix, monitor competition and uncover new advertising opportunities. Media selling teams rely on us to prospect for new business, create compelling pitches and connect with the right buyers. The company’s database covers almost 5mm brands across TV, magazines, newspapers, and digital platforms including emerging formats like YouTube, podcasting, OTT streaming channels, and social platforms. MediaRadar’s award-winning ad intelligence solutions deliver timely cross-media insights that are highly targeted to the needs of media sellers, agencies, and marketers. MediaRadar is the perfect launch-partner for PlayOn‘s new commercial line of business.” “We think the opportunities for analytics companies to leverage the platform are vast, and we are excited to see the commercial applications that arise from it. “We are excited to announce MediaRadar as PlayOn’s first commercial partner to benefit from the opening of our cloud-based streaming video capture platform to third parties,” boasts PlayOn CEO Jeff Lawrence. Beyond advertising content capture and analysis, PlayOn envisions significant and varied additional use cases for partners to leverage the PlayOn platform, including audio fingerprinting for Automatic Content Recognition (ACR), AI-based visual analysis and scene detection, and rich content and sentiment metadata generation. PlayOn’s video capture platform intelligently detects and tags the start and end times of each advertising commercial break, enabling MediaRadar to efficiently focus its resources on just the ad content within each video. By adding PlayOn’s large panel of viewers around the U.S., MediaRadar will see even more brands placing ads on the biggest OTT channels, and will improve its understanding of geographic ad placement as well. MediaRadar tracks which brands are advertising on more than 25 streaming platforms. MediaRadar summarizes OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video platforms, including well-known names like Hulu, HBO Max, Paramount+, Netflix, Disney+, Peacock, and Pluto TV. MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products. NEW YORK, Ap(GLOBE NEWSWIRE) - MediaRadar, the leading advertising intelligence company, and PlayOn, makers of the leading streaming video recording platform, today announced a partnership. PlayOn opens its streaming video capture platform to commercial applications. ![]()
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